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Why Incorporate PDO Threads into your Practice?

Marketplace Analysis: PDO Thread Sales Outlook for the United States

The United States is one of the largest markets for minimally invasive aesthetic procedures in the world. The demand for PDO Thread procedures has increased exponentially in the past (5) years and will continue to grow at rates over 7.4% CAGR (Compound Annual Growth Rate) from 2020 levels of USD 112.2 million and projected levels reaching USD 177.69 million by 2026. The United States represents 32% of the global market or $36M in 2020.

Photo detailing the lines of PDO Thread to be inserted in the face

Aesthetic lift procedures such as browlift, midfacial lift, jowl lift, and neck rejuvenation have become very popular in a relatively short period of time. In contrast with conventional surgical facelift procedures, PDO thread lift procedures is a minimally invasive procedure with a very short amount of recovery time and similar results for patients with mild skin laxity. It's a much easier process for the patient, which entails receiving filler-like substances as opposed to receiving a facelift surgery. These non-surgical procedures have become dramatically popular as a safer alternative to surgical procedures with numerous aesthetic practices marketing PDO Threads as having minimal recovery and maximal convenience for patients. The increasing trend of populations between the age group of 45-65 years is also expected to drive the market as the aging phenomenon affects the human face by provoking microscopic and macroscopic complex volumetric changes to the way we look.

This non-invasive method of lifting and rejuvenating is rapidly gaining traction more than surgical procedures due to the increasing emphasis on same day, non-surgical procedures around the world.

Cosmetic (PDO) threads are medical sutures that are commonly used in cosmetic surgeries which are placed directly into the skin with the help of a needle to lift and rejuvenate skin. The contouring threads market categorizes its threads by barb threads, smooth threads, screw threads or cone threads. Thread sutures are commonly used for many body contouring treatments like a breast lift, skin rejuvenation, ptosis, and to vertically lift facial tissues that have drooped or sunken with age. The "ptosis" or descent of facial tissues with aging is a universal phenomenon to which in the past cosmetic facial surgery was directed. With PDO Threads, areas of facial skin laxity are attached and elevated with the barbed threads and stays elevated because of the barbs within the thread and later due to collagen remodeling allowing the skin to stay elevated. The result is patient gets a "facelift", without any scalpel work and without any removal of skin. Maintaining effectiveness of the cosmetic threads is key, patients are asked to do repetitive procedures to sustain a particular look as PDO Threads typically last 12-16 months. The growth of the Aesthetics market is attributed to the increase of minimally invasive treatments for anti-aging, collagen boosting, and skin rejuvenation.

Chart detailing the market summary for PDO Threads today and in the future

These factors make such procedures highly valuable, as they provide good effects in less time, attracting several consumers across the world, thus driving the market. Unfortunately, the COVID-19 Pandemic remarkably affected the aesthetic market along with its treatment therapies such as facelift procedures in 2020, as the cosmetics industry relies on physical contact with its clients, leaving a negatively affected outlook for the remainder of 2020. Post-lockdown and years on the horizon are hopefully a renewed growth for the aesthetics industry, specifically PDO Threads.

The cosmetic thread is not only approved for tissue-lifting procedures but also for other indications such as ptosis correction of face, neck, arms, stomach, and thighs. This unique characteristic of the cosmetic thread is expected to create a huge market opportunity in the next (5) years. It will be interesting to see the growth in the Aesthetic Threads Industry in the upcoming years.

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